Il minore non dovrebbe mai essere il destinatario di un messaggio pubblicitario aggressivo non ha bisogno di informazioni, ma di formazione.
“Mamma, papà oggi nel cartone animato un dottore operava i mostri e ne mangiava la pancia, il cuore, le braccia!” “Papà, mamma compratemi il gioco della pubblicità!”
Quanti genitori hanno sentito il proprio bambino raccontare dell’episodio del proprio cartone animato preferito che li ha lasciati un po’ sorpresi o turbati e quanti genitori hanno sentito la propria bambina richiedere il set di cucina della pubblicità che hanno tutte le brave bimbe e che non possono non avere anche loro?
E’ un dato di fatto che i minori ricevono molte, troppe informazioni dai mass media che possono divenire dannose per uno sviluppo armonioso della loro personalità ed indurli in errore data la loro naturale incapacità di discernimento.
La tematica è molto attuale in diritto poiché, a differenza della visione più paternalistica del codice civile del 1942 ove il minore non aveva alcuna capacità giuridica, nel nostro attuale impianto codicistico il minore è un soggetto di diritto a tutti gli effetti. Il minore pone in essere molteplici atti della vita quotidiana; il minore può interrompere una gravidanza, il minore può stipulare contratti pienamente validi ed efficaci, un minore può contrarre matrimonio. Possiamo affermare che oggi il minore è un agente e un attore sociale; egli, al pari dell’adulto, è un destinatario del mondo nonché un destinatario del messaggio pubblicitario nonché un consumatore a tutti gli effetti.
Ecco che dunque il minore non dovrebbe mai essere il destinatario di un messaggio pubblicitario aggressivo poiché il bambino o l’adolescente non ha bisogno di informazioni, ma di formazione per un acquisto consapevole.
Nel caso di acquisto di un minore siamo, infatti, di fronte ad una presunzione di asimmetria informativa tra un operatore molto informato ed un utente poco formato, tale per cui, il legislatore ha inteso tutelare, in una normativa allo stato attuale dell’arte molto frammentata e poco organica, la posizione di svantaggio in cui si trova.
Il Codice del Consumo (art.20) tutela il minore consumatore laddove qualifica come scorrette, vietandole, quelle pratiche commerciali idonee a falsare in misura apprezzabile il comportamento economico di un gruppo di consumatori particolarmente vulnerabili alla pratica o al prodotto cui essa si riferisce a motivo della loro infermità mentale o fisica, della loro età o ingenuità.
Inoltre il Codice del Consumo (art.21) qualifica scorretta la pratica commerciale che, in quanto suscettibile di raggiungere bambini e adolescenti, può, anche indirettamente, minacciare la loro sicurezza.E’ per questo che la tutela dei minori rappresenta un'importante linea di attività anche per l’AGCOM, Autorità garante della concorrenza e del mercato, secondo quanto stabilito dall'articolo 1, comma 6 lett. b) n.6 della legge 249/97.
La Giurisprudenza dal canto suo ritiene che il legislatore, nel vietare la trasmissione di programmi televisivi “che possono nuocere allo sviluppo psichico o morale dei minori”, ha inteso riferirsi specificamente a quei programmi che, tenuto conto del loro oggetto, del loro contenuto, del tempo e/o delle modalità della loro trasmissione o di altri, connessi elementi rilevanti nel caso specifico, possano risultare concretamente idonei a turbare, pregiudicare, o danneggiare i delicati e complessi processi di apprendimento dell’esperienza e di discernimento tra valori diversi od opposti, nei quali si sostanziano lo svolgimento e la formazione della personalità del minore sia come individuo sia come “cittadino”.
Dal quadro giuridico molto brevemente descritto consegue che ciascun genitore o soggetto interessato può proporre reclamo agli organismi di telecomunicazioni denunciando all’Autorità violazioni della normativa di settore e affidarsi alla professionalità di un avvocato, che studi e approfondisca la materia, diventa molto utile.
Avv. Anna Tramontano
501 Comments
wmbet
[…]The information talked about inside the article are some of the ideal out there […]
online ivermectin without subscription
order stromectol online for humans
Led Phone Case Off White
[…]one of our visitors not long ago advised the following website[…]
buy dexedrine uk
[…]one of our visitors not long ago proposed the following website[…]
buy focalin online
[…]just beneath, are many absolutely not related web pages to ours, however, they may be certainly worth going over[…]
esketamine nasal spray buy online
[…]one of our visitors lately suggested the following website[…]
sbobet
[…]Wonderful story, reckoned we could combine some unrelated information, nevertheless truly really worth taking a appear, whoa did one particular discover about Mid East has got far more problerms as well […]
buy stromectol 6 mg
order stromectol 12mg online
كلية تجارة
[…]below youll find the link to some web sites that we believe you must visit[…]
business administration university college
[…]although web-sites we backlink to beneath are considerably not connected to ours, we feel they may be in fact really worth a go as a result of, so have a look[…]
best universities egypt
[…]very few web sites that occur to be in depth below, from our point of view are undoubtedly nicely really worth checking out[…]
حضانات مصر
[…]always a big fan of linking to bloggers that I really like but really don’t get a good deal of link adore from[…]
Ammunition for Sale
[…]Here is a great Blog You may Come across Interesting that we Encourage You[…]
Colt 1911 for Sale
[…]always a major fan of linking to bloggers that I love but really don’t get quite a bit of link like from[…]
45 ACP Ammo
[…]Here are a few of the internet sites we advise for our visitors[…]
Guns on Sale
[…]we prefer to honor a lot of other web internet sites around the internet, even though they arent linked to us, by linking to them. Underneath are some webpages worth checking out[…]
Firearms Site
[…]although internet websites we backlink to below are considerably not associated to ours, we feel they’re in fact really worth a go by way of, so have a look[…]
9mm Ammo
[…]Here is a good Weblog You might Uncover Intriguing that we Encourage You[…]
Glock 17 for Sale
[…]The information talked about inside the report are a number of the best out there […]
spytostyle.com
[…]Here are a few of the web pages we advise for our visitors[…]
SpytoStyle.Com
[…]one of our visitors recently recommended the following website[…]
spytostyle.com
[…]we prefer to honor quite a few other world wide web sites on the web, even though they arent linked to us, by linking to them. Underneath are some webpages worth checking out[…]
spytostyle.com
[…]we prefer to honor many other online internet sites on the net, even when they arent linked to us, by linking to them. Beneath are some webpages really worth checking out[…]
SpytoStyle.Com
[…]that may be the finish of this article. Here youll obtain some internet sites that we assume youll appreciate, just click the hyperlinks over[…]
SpytoStyle.Com
[…]Wonderful story, reckoned we could combine some unrelated information, nonetheless definitely worth taking a look, whoa did one particular learn about Mid East has got much more problerms at the same time […]
spytostyle.com
[…]one of our guests a short while ago advised the following website[…]
spytostyle.com
[…]that will be the end of this write-up. Right here youll find some web pages that we assume you will value, just click the links over[…]
SpyToStyle
[…]please stop by the web sites we adhere to, which includes this a single, because it represents our picks through the web[…]
spytostyle.com
[…]here are some links to sites that we link to simply because we think they’re really worth visiting[…]
SpyToStyle
[…]always a massive fan of linking to bloggers that I love but do not get quite a bit of link enjoy from[…]
g88vin
[…]check below, are some totally unrelated sites to ours, nevertheless, they are most trustworthy sources that we use[…]
bet789
[…]we came across a cool web page which you may well take pleasure in. Take a look for those who want[…]
soi cau 247
[…]Here is a great Weblog You might Find Fascinating that we Encourage You[…]
game bài đổi thưởng
[…]Every the moment inside a when we choose blogs that we study. Listed below would be the newest sites that we opt for […]
stromectol 3mg pills
stromectol 3 mg tablets
tải game bài
[…]we came across a cool website that you just might take pleasure in. Take a look in the event you want[…]
phim so em xui
[…]just beneath, are several totally not related websites to ours, even so, they may be surely really worth going over[…]
Game bài đổi thưởng
[…]Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless really worth taking a appear, whoa did a single master about Mid East has got much more problerms at the same time […]
Sangeetas Kitchen
[…]always a massive fan of linking to bloggers that I appreciate but really don’t get a whole lot of link appreciate from[…]
Sangeeta’s Kitchen
[…]Here are a number of the internet sites we advise for our visitors[…]
Food Delivery london
[…]very couple of internet sites that occur to become comprehensive below, from our point of view are undoubtedly very well worth checking out[…]
luxury car rental miami
[…]here are some hyperlinks to web sites that we link to simply because we consider they are worth visiting[…]
Anonymous 180mg MDMA
[…]The facts mentioned in the article are a few of the most effective obtainable […]
خالد عزازي
[…]always a large fan of linking to bloggers that I love but dont get lots of link love from[…]
liberty village condos
[…]here are some hyperlinks to web sites that we link to because we feel they may be really worth visiting[…]
toronto penthouses for sale
[…]Every once inside a when we pick out blogs that we read. Listed below would be the latest internet sites that we opt for […]
humber bay condos for sale
[…]Sites of interest we have a link to[…]
toronto condos
[…]we like to honor lots of other net sites around the internet, even though they arent linked to us, by linking to them. Underneath are some webpages really worth checking out[…]
mississauga townhomes
[…]Wonderful story, reckoned we could combine a handful of unrelated information, nonetheless definitely really worth taking a appear, whoa did 1 learn about Mid East has got more problerms at the same time […]
burlington condos for sale
[…]The data mentioned inside the report are several of the most beneficial accessible […]
Men’s Dress Shirts
[…]check beneath, are some absolutely unrelated web sites to ours, nevertheless, they’re most trustworthy sources that we use[…]
$5 dollar prepaid phone plan
[…]always a major fan of linking to bloggers that I like but do not get lots of link love from[…]
$15 dollar unlimited phone plan
[…]The information and facts mentioned in the report are some of the very best offered […]
$26 dollar unlimited phone plan
[…]usually posts some very exciting stuff like this. If youre new to this site[…]
wristband medical
[…]below youll obtain the link to some websites that we feel you need to visit[…]
etobicoke realtors
[…]we like to honor lots of other world-wide-web web pages around the web, even when they arent linked to us, by linking to them. Under are some webpages worth checking out[…]
vaughan realtors
[…]usually posts some really fascinating stuff like this. If youre new to this site[…]
toronto realtors
[…]one of our guests not too long ago proposed the following website[…]
curly girl method
[…]the time to study or check out the content or internet sites we have linked to beneath the[…]
hàm chia trong excel
[…]just beneath, are numerous entirely not connected websites to ours, having said that, they are surely really worth going over[…]
Nlp
[…]we came across a cool web site that you just might take pleasure in. Take a search if you want[…]
Xúc cảm là gì
[…]although internet sites we backlink to below are considerably not related to ours, we really feel they’re actually really worth a go by means of, so have a look[…]
Làm chủ tư duy thay đổi vận mệnh
[…]Here is a superb Blog You might Find Fascinating that we Encourage You[…]
Cánh gà chiên nước mắm
[…]below youll uncover the link to some web sites that we assume you ought to visit[…]
Công thức món ăn miền trung
[…]Wonderful story, reckoned we could combine a handful of unrelated data, nevertheless really really worth taking a search, whoa did 1 understand about Mid East has got much more problerms too […]
Kỹ năng đàm phán thương lượng
[…]we like to honor numerous other internet web-sites on the web, even when they arent linked to us, by linking to them. Underneath are some webpages worth checking out[…]
Món ngon dễ làm
[…]check below, are some absolutely unrelated internet websites to ours, even so, they’re most trustworthy sources that we use[…]
Tìm công thức nấu ăn bữa tối
[…]always a huge fan of linking to bloggers that I adore but really don’t get lots of link appreciate from[…]
Món ngon ngày tết
[…]here are some links to websites that we link to mainly because we believe they’re really worth visiting[…]
CNC Milling: 5 Advantages and Disadvantages You Don’t Know About
[…]one of our visitors not long ago proposed the following website[…]
PRECISION MACHINING PARTS
[…]Wonderful story, reckoned we could combine some unrelated information, nevertheless seriously worth taking a look, whoa did one particular study about Mid East has got more problerms also […]
5 Axis Parts Machining
[…]The details talked about inside the article are a few of the top out there […]
machining titanium parts
[…]although web sites we backlink to below are considerably not related to ours, we feel they are really worth a go by way of, so have a look[…]
CNC machining
[…]Sites of interest we have a link to[…]
Mẹo làm đẹp
[…]below you will uncover the link to some web-sites that we consider you’ll want to visit[…]
Mô hình làm giàu ít đất
[…]please stop by the internet sites we comply with, such as this one particular, because it represents our picks through the web[…]
Hợp tác kinh doanh
[…]the time to study or visit the material or internet sites we’ve linked to below the[…]
Cách kiếm tiền ở nông thôn
[…]The details mentioned in the report are several of the most effective readily available […]
Vai trò của kỹ năng giao tiếp
[…]one of our visitors a short while ago suggested the following website[…]
Cách trả lời phỏng vấn xin việc
[…]Sites of interest we have a link to[…]
Nên học nghề gì cho nữ không bằng cấp
[…]here are some hyperlinks to web sites that we link to for the reason that we feel they may be really worth visiting[…]
Học vẽ online
[…]usually posts some incredibly interesting stuff like this. If you are new to this site[…]
vnhoi
[…]The info talked about inside the article are a few of the top readily available […]
vnhoi
[…]usually posts some extremely intriguing stuff like this. If youre new to this site[…]
vnhoi
[…]Wonderful story, reckoned we could combine some unrelated information, nonetheless seriously really worth taking a appear, whoa did 1 master about Mid East has got additional problerms also […]
vnhoi
[…]Here are a number of the web pages we recommend for our visitors[…]
vnhoi
[…]Here are several of the websites we suggest for our visitors[…]
electronic artist
[…]although sites we backlink to beneath are considerably not connected to ours, we feel they are basically really worth a go by way of, so possess a look[…]
Fireman
[…]Here are some of the web sites we recommend for our visitors[…]
fireman picture
[…]Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless actually really worth taking a look, whoa did one study about Mid East has got a lot more problerms also […]
fireman dubstep music song
[…]here are some links to sites that we link to mainly because we believe they may be really worth visiting[…]
fireman Halloween dubstep
[…]we prefer to honor a lot of other web web-sites on the internet, even if they arent linked to us, by linking to them. Beneath are some webpages worth checking out[…]
zombie dubstep music video
[…]usually posts some pretty interesting stuff like this. If youre new to this site[…]
boy chat strip nude webcam male gay https://gaymanchatrooms.com/
pay to do paper https://term-paper-help.org/
help writing paper https://sociologypapershelp.com/
purchase college papers https://uktermpaperwriters.com/
do my paper for me https://paperwritinghq.com/
pay someone to write a paper for me https://writepapersformoney.com/
who can write my paper https://doyourpapersonline.com/
custom thesis papers https://top100custompapernapkins.com/
order papers online https://researchpaperswriting.org/
best online paper writers https://cheapcustompaper.org/
do my papers https://writingpaperservice.net/
professional paper writer https://buyessaypaperz.com/
buy college paper https://mypaperwritinghelp.com/
professional college paper writers https://writemypaperquick.com/
who can write my paper https://essaybuypaper.com/
order paper online https://papercranewritingservices.com/
buy custom papers https://premiumpapershelp.com/
cheap custom written papers https://ypaywallpapers.com/
do my college paper https://studentpaperhelp.com/
future university
[…]Here is an excellent Weblog You might Uncover Intriguing that we Encourage You[…]
future university egypt
[…]usually posts some really intriguing stuff like this. If youre new to this site[…]
spytostyle.com
[…]here are some links to sites that we link to for the reason that we feel they may be really worth visiting[…]
[…] If the portable keeps determine what kinds of cool, to your extent it requires be turned down, EverCool Air Conditioner Review then EverCool Air Conditioner Review conditioner is certainly appropriate for that space around the […]
International Moving
[…]that could be the finish of this write-up. Here youll find some websites that we believe you will enjoy, just click the hyperlinks over[…]
Interstate Movers
[…]Wonderful story, reckoned we could combine several unrelated information, nevertheless actually worth taking a look, whoa did a single master about Mid East has got extra problerms also […]
Mushrooms For Sale
[…]Sites of interest we’ve a link to[…]
transport Srbija
[…]please take a look at the websites we follow, like this one particular, as it represents our picks through the web[…]
taxi prevoz aerodrom morava
[…]Here are a number of the web pages we recommend for our visitors[…]
Estate Agents In Ipswich
[…]Sites of interest we’ve a link to[…]